因麻辣烫，而爆火的城市，看看他们是怎么做到的
Hello friends I am far away I am now in Tianshui, Gansu This place is the hottest store in Malatang You can take a look at this scene in front of you. He hasn’t started business yet Preparing the ingredients in the morning Mm-hmm. The surroundings are already full.
It’s all kinds of live and video people. Also, the person waiting in line for this number This person waiting in line for the number You can’t imagine that scene. I ‘ve shot other videos. You can learn from other videos. They’re lining up here
Some of them have been arranged since one or two o’clock in the morning. Some of them have been arranged since 3 a.m. Always. We have to wait until about 11 o’clock at noon to have dinner. Only those who receive the number can use it for dinner.
Because he only gives out 200 numbers a day. So what if you can’t get the number? Can’t eat at his house yet Go to other shops. So, this is the kind of authentic malatang Quickly became popular, uh That’s why their local cultural and tourism bureau is also acting quickly.
Caught this craze through innovative marketing strategies. For example, they organize workers All night for this, uh, tourist wall painting will be murals Set up a special spicy hot bus line Restaurants take the initiative to give priority to out-of-town diners And give away some of these measures, such as local specialties.
This series of novel practices Like the characteristics of Tianshui Malatang The maximum is presented in front of tourists from other places. Let eating malatang is not just a simple eating behavior But a way to taste the unique flavor of a city In fact This combination of local cuisine and cultural tourism marketing tools
Not a new thing As early as last year, there was a rush to get money for exams. Let the small city of Zibo in Shandong become popular At that time, the Zibo Culture and Tourism Bureau adopted a similar approach. in a short period of time The full display of Zibo barbecue culture
Became a textbook marketing model. A practice of comparing the two places It’s not hard for us to find out are some common features Come up with innovative ideas based on local conditions. Facing the sudden craze No negative treatment by relevant departments But the first time to act Careful deployment, all welcome measures
At the same time, they are closely surrounding the local characteristics. Design activities close to the breath of life Let the tourists deeply feel the culture of the city Innovative ways and means are also refreshing Make the whole event, uh, innovative and attractive This kind of active marketing he won’t
It’s a big innovation of the city’s cultural tour. in the information age A little thing can quickly spread in the online world In a flash, it could become a hot topic at the national level. Such as and grasp this fleeting opportunity Integrate the unique cultural elements of the city into it.
Thereby expanding its influence It has become an important thinking topic for local cultural and tourism departments. In the traditional sense A city attracts tourists rely mainly on their own history Cultural heritage and natural landscape resources However, the elements of life and civilians Maybe it is also an authentic snack that is equally important.
A folk craft In a way of living in the city May become a window to show the unique charm of the city Good at discovering the beauty of these lives And creative packaging operation It is a new concept and new direction of the current tourism marketing In fact
What about the successful practice in Zibo Tianshui and other places has set a good example for us They want to be based on local culture. Will be ordinary food or living habits Integrate into innovative marketing. thus giving it new vitality Let visitors appreciate the city culture at the same time
Also feel the vitality of modern life This not only attracts tourists of different levels It has also become an excellent channel to show the image of the city. But we should also be aware There are certain risks and limitations in the marketing of this explosive style.
On the one hand, it relies on sudden hot events. There is some randomness Low single boom subsided ah It is possible that the marketing effect will be greatly reduced. On the other hand, ah, it may also lead Misinterpretation of urban culture or over-packaging Therefore, when all localities operate this means, ah.
They are also racking their brains To find a way to grasp the village discretion ah To foster strengths and avoid weaknesses More importantly, it is necessary to take this opportunity A Fundamental Reflection on the Development of Urban Culture and Tourism At present, more and more cities begin to pay attention
Excavating the value of local culture Integrate it into urban construction and economic development carry forward the spirit of the city Inheritance of local characteristics Create a unique brand image This is increasingly becoming a development concept. Although the marketing of explosive styles is only a breakthrough But it has developed urban culture for us.
How to integrate with the possibilities of modern life In general Tianshui Malatang Incident Reflects several new trends in the development of urban cultural tourism Emphasis on Excavation The inner charm of the life element The second is to focus on the combination with modern means of communication.
The third is to focus on cultural construction. to enhance the city’s taste and influence In this case, what about Compared with the lack of the past that simply rely on scenic spots Scenic natural landscape What about this tunnel-grounded rune brigade development model? I think it is more modern and dynamic.
A barbecue like this A malatang or a morning market a farmers market They’re saying they’re closer to the lives of the masses. The resonance of honor It is also more inclusive and sustainable. So, I think we have every reason to believe In the near future ah Soy sauce
More and more cities will follow the example of Tianshui Zibo Harbin Fully, the excavation belongs to its own unique cultural symbols. And make an appointment for modern interpretation So as to radiate the new vitality of the city In the process, um… Maybe, that is to say, the relevant cultural and tourism departments
Will play a more important role They are not only the dominant players in this cultural transmission It is the link between the city and modern life. Let our hospital is looking forward to the future situation Can continue to introduce more new and interesting these are the ways and means
Let the people of the whole country taste the charm of the city at the same time Also enjoy the colorful life now Tianshui City, Gansu Province Let’s talk about this city. He is that is a prefecture-level city under Gansu Located in the southeast of Gansu Province Located in the middle of Liupan Mountain
The junction of the Loess Plateau and Qinling Mountains in southern Europe The next two districts of Tianshui City five counties The total area. I looked at it and it was still very big. In my impression A city is about 2000 square kilometers But it reaches over a 14,000 square kilometers
Therefore, the area is relatively large. But this resident population is not much Less than 3 million people About 3 million Among them, when I learned about angels, um… You ‘ve learned that this is the birthplace of the Fuxi family. The birthplace of Fuxi culture Because Fuxi is the head of the Three Emperors.
Tianshui is also known as Qinzhou It’s the birthplace of Qin culture. About this Fuxi style Because on the second day of February of the first month That is March. I also went to Henan Fuxi is going to catch the temple fair over there in Taihaoling. The temple fair is also quite lively
It’s this time of year. It’s all on this February 2nd. Several 100000 people went there to worship. That is to say, it is equivalent to saying that what I understand is It’s equivalent to saying that, uh, Tianshui is its birthplace. Then, that is to say, this place where he works and lives.
That is, the current saying is Zhoukou, Henan, um Taihaoling Well, oh, oh, no, oh Taihaoling should mean that he, uh, is, uh, how to say it Is his mausoleum oh Is his mausoleum This, this, this location This one birthplace The location of a mausoleum is different. I’m reacting now.
So, it’s today. Anyway, I have nothing to do. Just a simple chat with everyone I don’t know if it’s right to talk. Welcome to leave a message in the comment area
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