【稲荷町】盛岡冷麺の名店ぴょんぴょん舎で乾杯！大阪万博メニュー初公開【ポン酒場EP35】

【稲荷町】盛岡冷麺の名店ぴょんぴょん舎で乾杯！大阪万博メニュー初公開【ポン酒場EP35】

Fujipon: an idol from Iwate and a cameraman casually explore Morioka city, introducing both popular and hidden restaurants based on how they feel. It’s already been a quarter of century since I became an idol from Iwate. Even past forties, filled with both bitterness and sweetness, yet the night’s neon still beckons. Drinking, eating, talking, and knowing the meaning of life. PON Sakaba. Pon Sakaba: A Culinary tour of Morioka’s recommended restaurants. This time, I visited Pyon-Pyon-Sha Inaricho Main Store. The restaurant offers a calm, kura-style atmosphere where you can leisurely enjoy yakiniku, Morioka cold noodles, and a variety of special Korean home-style dishes. Cheers! Yeah! Ah, delicious! This is so good. I made sure to come here super thirsty! I’m Fujipon. Great to meet you. Who’s next to you? You became the president of Pyon-Pyon-Sha, right? This is Kotetsu. It’s a pleasure to meet you. Nice to meet you. Joining us today is Hen Kotetsu, the President of Pyon-Pyon-Sha, a long-established company in Morioka. He is a young leader who is shaping Pyon-Pyon-Sha’s future by creating a dining experience that engages all five senses. I feel like this is the first time I’ve actually called you by your name. That’s right. We always see each other, but it’s usually just casual, It’s a pleasure to work with you. Today, we’re visiting Pyon-Pyon-Sha Inaricho Main Store. Could you please explain this drink to us again? Pyon-Pyon-Sha. I’ve heard of that name by TV commercial, yeah. What kind of restaurant is this? We are a restaurant specializing in Yakiniku (Japanese BBQ), cold noodles (Reimen), and traditional Korean home-style dishes. We have 12 locations, including some outside of this prefecture. That’s a lot. How many are just in Iwate? There are four Pyon-Pyon-Sha locations. In addition, they also operate a fusion restaurant and a jajangmyeon shop. So you recently became the president, right?
-Yes, that’s right. I officially took the position on June 2nd of this year. Congratulations on your appointment as president! You’re so young, and handsome too. Oh, no, not at all. I’m close in age to Pon-san. Ah, but he’s younger than me. I’m older. There’s not much of a difference. You’re 42?
-Yeah, 42.
-So you just turned 42, right? So there’s a five-year difference between us. Even Pon-san looks younger than me. Oh, come on, not at all. Everyone’s just being polite. Who are you?
-It’s Mikami. What are you doing here today?
-I came to see Pon-san. You used to have a big crush on me, didn’t you, Mikami-san? I still love you!
-Thank you so much for the perfect reaction. Here’s the Makgeolli. “Seng” means “raw” in Korean. It’s Makgeolli that we brew in-house, and it’s unpasteurized. This is so good! Sweet Makgeolli is the mainstream, but ours is more fruity. It goes down so easily.
-It really does. That’s sparkling, isn’t it? Yes. Since the yeast is alive and it’s unpasteurized, the lactobacillus is active. Wow, it’s good for you! That’s great. And I can really taste the lactobacillus. The flavor changes a bit over time. Exactly. It’s not that cloyingly sweet. I can just gulp it down so easily. I could finish a whole bottle in a second. I don’t usually drink, but this one goes down so smoothly.
-I know. This is the wagyu short rib wrapped with green onions.
-It looks delicious. The meat is so beautiful. Once the meat is cooked, please wrap it in these green onions and enjoy. Mikami-san, are you not going to drink Makgeolli? Oh, I‘ｍ bringing beer now!
-Wait, beer? Every month, this main store offers a different menu. We’re doing a special limited-time menu for this ‘Pon-Sakaba’ event. I decided on the green onion-wrapped meat because it was so incredibly delicious. Oh, thank you so much! From August 25th to September 5th. I’ll go ahead and have some since this is for work. Excuse me. Yes, drinking is also part of your job. Wow, you’re a great drinker! It’s a work! You had a rough day, didn’t you? You worked hard today. Just one more, then. This is thin, so it’s better to cook it quickly. I need to hurry, I’d better get my chopsticks ready. Time to eat! Ouch, hot! Delicious. Normally we’d cut the meat against the fibers, but for this, we’ve cut it with the fibers. The good feelings just keep on coming. It’s all blended together with the green onions now. When all the flavors are mixed together, it’s a hundred billion times more delicious! Every year, our employees submit their recipe ideas, kind of like a contest. And this is one that got adopted. It’s delicious. I appreciate that! I’m the one who produced this. Really?
-No, it was a staff member named Suzuki. This is Mikami. Mikami-san said that he came up with the idea. Ah, I received a lot of guidance from Mikami-san.
-The hierarchy is strong here. That’s a great answer.
-Thank you. It’s delicious.
-Thank you. Wait, wait, wait. What is this? This is the vegan bibim-naengmyeon (spicy cold noodles). Vegan!
-It’s a term for products made with only plant-based ingredients, without any animal-derived ones. Actually, this time, it’s something that will be exhibited at Osaka Expo in September. We are officially unveiling at ‘Pon-Sakaba’ for the first time. That’s amazing. Are you sure it’s okay?
-Not at all. This is its first public debut right here. Is it really okay to reveal it here? Thank you so much. Oh, no worries at all. Is it really okay to share something from such a small-scale content? Are you sure you want to do it at PON Sakaba? Oh no, not at all, this is a wonderful show.
-Thank you. Delicious.
-You can’t even tell it’s made from plants, can you? Not at all. It’s really close to the bibim-naengmyeon I’m used to. We’ve made the flavor a little sweeter. And the spiciness hits you after a bit. Wow, this is amazing. This is the first time we’re revealing at PON Sakaba. World premiere. When will this be available at the restaurant? We can only make it available after we’ve announced it at the expo. We’ll be announcing it at the Osaka Expo on September 6th, and then it will be available in our stores. Yeah, I know! I’m really looking forward to it. Coming soon. What does the name “Pyon-Pyon-Sha” mean, anyway? The Pyon-Pyon-Sha logo was created by named Shumei Watanabe. When I explained the concept to him, he imagined animals hopping (“pyon pyon”) around in a field. And the character “sha” means a country-style teahouse. A restaurant is a healing space, a place where everyone can relax and recharge. This led to the name “Pyon-Pyon-Sha.” And also, My name is Hyeon, which is “pyon” in Korean, so they combined those two to create the name “Pyon-Pyon-Sha.” Ah, I see. That was really helpful. Have you not been working at Pyon-Pyon-Sha all this time? Is that me you’re asking about? Well, I was originally in the music industry. Well, I worked at a music company in Tokyo, but I also had a lot of other unrelated jobs. I realized that I really love communicating through music. I thought I could do it even if I didn’t have this job. My personal mission is to communicate. The origin of the word “restaurant” is the Latin word restaurare, Translated literally into Japanese, it means “the recovery of humanity.” I want to create a new form of restaurant by combining my personal mission of communicating with the desire for restaurants to be a fun place where everyone can be restored. Wow, you’ve really thought about it that deeply. In this era of diversity, I want to provide a space where all kinds of people can have enjoy. That’s amazing! Things are going to get even more incredible from here. Pyon-Pyon-Sha’s growth is unstoppable, isn’t it? This Makgeolli… I just can’t stop. Thank you.
-You’re welcome.

今回は盛岡市稲荷町にあるお店「ぴょんぴょん舎 稲荷町本店」にお邪魔しました。
盛岡冷麺と焼肉の名店で焼肉やビール、マッコリを堪能。
大阪万博で2025年9月に発表予定の冷麺を一足先にいただきました！

#ポン酒場 #ぴょんぴょん舎 #盛岡 #盛岡冷麺 #ふじポン #岩手のアイドル #もりおかジャーニー #大阪万博

▼今回ご紹介したお店
ぴょんぴょん舎 稲荷町本店
[住所] 岩手県盛岡市稲荷町12-5
[電話] 019-648-0541
[Instagram] https://www.instagram.com/pyonpyonsya_honten/
[営業]
11:00～22:00（L.O.21:00）
中庭（マダン）11:00～15:00(5月～9月の期間限定 ペット同伴OK)
[休み]12月31日・1月1日
[地図] https://maps.app.goo.gl/DUXCFFaAjdGdY1seA

▼今回いただいたお料理（※撮影時の情報です）
◯ビーガン　ピビン冷麺（仮） 価格未定（富士精油と共同開発　9月6日に万博で発表予定）
◯ぴょんぴょん舎　生マッコリ セン かめ 1400円（税別）
◯ネギ巻き和牛カルビ　1100円（税別）
◯ザ・パーフェクト黒ラベル　中ジョッキ 580円（税別）

————————————————–

▼ポン酒場再生リスト

▼もりおかジャーニーHP
https://morioka-journey.com/
▼ポン酒場HP
https://morioka-journey.com/ponsakaba/

夜のネオンが私を呼ぶ。盛岡の夜の街を勝手気ままに徘徊しながらポップ＆ディープなお店をゆる～くご紹介。
酸いも甘いも知りつくした岩手のアイドル・ふじポンが飲んで食べて語らい人生の何たるかを知る…ポン酒場。

————————————————–

現在『ポン酒場』では動画内で紹介してほしい盛岡市内のお店を募集しております
▼応募フォーム
https://docs.google.com/forms/d/e/1FAIpQLSfeRLUnWnisjirJVwy_LzI4IELX3ZsEu1DJlPa5shrzVfs7fw/viewform?usp=sf_link