KENZO BRAND BOOM: For @Nigo, the creative process in materializing the Spring-Summer 2023 collection, evokes memories of his own KENZO discovery as a teenager and the fashion landscape that surrounded the DC Brand Boom of 1980s’ Japan. It was a time when the work of the internationally renowned Japanese Designers of Paris Fashion Week co-existed with a local influx of casual, pop-driven Character labels distinguishable by their use of colourful and cartoonish animal motifs.
#KENZONIGO
Ciao, Nihon.